How to do keyword research with Keyword Tool External Google

Keyword Tool External Google is a great resource that I use a lot when trying to get a feel for a new niche for good keywords to use in that niche. What I like the Google tool is its flexibility. You can type a keyword less specific and give you a whole list of more specific keywords. You can also enter the URL of a website with the Google tool will tell you which keywords you "see" the best view.

When you get the results you'll see the results in columns labeled "Advertiser Competition", "Search Volume", "and finally" Avg Search Volume ".

"Advertiser Competition" is basically a guide to how competitive a keyword is. The more colorful the bar, the more competitive. "Search Volume" is just that, the search volume compared to all other terms that Google tracks. Note: the volume of research is for a given month. "Avg Search Volume" is an average of 12 months.

The bars are not comparisons. Google says they are "quantitative measures", but you can only get an idea how much research has guts to do, or what the competition is.

Unfortunately, there's no good way to get solid numbers on how many times a particular keyword phrase you search without the use of a payment instrument, such as WordTracker. So you have to use your head down.

You can, however, sort the lists by the three heads of the column. Just click on "Advertiser Competition" for example, and the list will be sorted by this. Or you can order by search volume.

What should you be looking for here?

That all depends on your objectives. If the type of program paying for traffic through a pay per click (PPC), then you would look for keywords that have less competition among advertisers. If doing what I normally do, which is to get your traffic through search engine optimization, so you should go for keywords that a lot of search volume. (A small piece of a pie is better than a big chunk of a small pie!)

A great feature I love about Google's external tool is the "Website Content" feature.

If you want to send traffic to your website with PPC, then it is very important that Google see your site and landing page as relevant to the ad you write. Otherwise you can see the cost per click through the roof! A great way to avoid this is to run your website through this tool!

Think about it! When Google returns a list of keywords that you found on your site, there is a very good chance that they think that these keywords are relevant to site content.

In other words, these keywords are less likely to have their prices on the stand from Google .......