Tuesday, August 28, 2012

Different ways to measure Call Center KPIs


The call center business is one of those who have not produced tangible or physical. As such, the call center KPI is measured differently from other sectors. How this is measured is normally done through tools that are automated. However, there are also ways to measure performance according to the voice of the customer. The following are the most common key performance indicators in the call center industry.

AHT

Average Handle Time or AHT is a way to control productivity. Every call that is received must be completed in a certain point. The time a customer problem is solved based on how difficult the program. Some programs require that the call is five minutes, some take 10 minutes and others may be less. However, in most technical-related programs, AHT is not a measure of performance in that what counts most is to solve the technical problem, which usually requires more than 30 minutes. The reason is measured AHT is to ensure that all customers who are waiting in the queue are taken care of.

CSAT

Customer Satisfaction or CSAT is usually measured to find out how your organization is doing in terms of how they are perceived. In most cases, CSAT is measured by means of a system of scale. For example, a customer can rate customer service from socio 1-10, 10 being the highest. At times, all that is between 7-10 is considered satisfactory and everything that falls below 7 is a defective performance that must be improved. In other cases, the method of measurement is a simple yes or no. Customers are asked if they were satisfied with the way it was handled their concern. If they say yes, then it means that the service was fine, no one wants to say otherwise.

Retention

In some programs where the goal is to keep customers who want the service to be canceled, customer service representatives are measured by number of customers who have convinced not to cancel your subscription. This ensures that the number of customers is not reduced. In this type of program, the first-line customer service reps or CSR is given power of decision. They can offer free gifts to customers or added warranty just to keep the subscription of the customer.

Quality

The way in which is measured the quality is monitored through the calls. Specialists of quality assurance are specific guidelines to follow to ensure that the CSR program guidelines are met. There are three different ways of monitoring calls: register, side-by-side and remote. Each call is rated based on attributes that are expected for each call. Each attribute has a corresponding point, which are all media after the call is made.

Managing a call center is different from managing a production company since the outputs are not tangible. The same output of a call center is the invitation that was made, which can not be redone or touched up, unlike tangible products that can be optimized. Call center KPI is always based on the program of the company, most of which have anything to do with the money is raised through these sales calls, and .......

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